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Welcome to Winter

The Department of Tourism and Marketing's new winter marketing campaign is all about the Vermont experience. VDTM, Ski Vermont and Cabot have developed a microsite, PathtoVermont.com, designed to drive web and mobile traffic to an online contest, as well as direct consumers to each of the partner sites.

VDTM and its marketing partners are focusing on four core areas to better target our markets through online (web and mobile), out-of home advertising, social media and radio broadcast. The four focuses for the winter season are outdoor enthusiast, family friendly, romantic escapes and culinary Vermont. We're looking forward to a very successful winter season!

Enjoy Life's Simple Pleasures
Vermont In the News
VTIC Lecture Series - VIDEO
Save the Date!

VDTM Summer 2011 ad

Review some of our summer '11 campaign.

We've recently received coverage in several national and international media outlets, including Travel + Leisure, ABC News, USA Today, New York Times, Boston.com and many others.

Check out our latest list of international, national, and local media coverage.

The 2011 Vermont Travel Industry Conference in Burlington was filmed by Hen House Media. Watch two complete lectures designed to help your tourism business grow:

Chris Diaz: Become a Better Writer: Actionable Writing That Gets Results

Carrie Gendreau: The Seven Secrets to Exceptional Customer Service.

The 29th annual Vermont Travel Industry Conference will be April 12-13 at the Killington Grand Resort in Killington. The conference will feature workshops ranging from culinary tourism to customer service to online marketing. This event is an excellent opportunity to build relationships with other members of Vermont's tourism industry. If you are part of a tourism-related business or have an interest in the Vermont travel industry, this conference is for you.

Watch a new VTIC video to learn more about the conference. For more information, visit www.vtic.org.

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