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| Public Relations Tips |
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- Tell Your Story. Know your history and tell it well. Travel writers love discoveries, so give them something memorable.
- Put it on Paper. Prepare simple "one-sheets" that summarize your business's special attributes.
- Plug In. Pay attention to the travel media. Read the magazines. If you see a story and say "That could have been about me," contact the writer and tell them about your business.
- Roll Out the Red Carpet. If a qualified journalist calls, offer your best available room at no charge. Be attentive, but not pushy.
- Broaden your Horizons. Help journalists build an article by pointing them toward other great stories in your area. Most journalists are interested in destinations, not specific properties.
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