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| Design Tips |
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- Develop a Look. Look at other marketing materials. Know what you like and what you don't. Then create a distinctive look that tells your story while also setting you apart from the crowd.
- Simplify. Boil your message down to a few key points. If it's an ad, make it one key point. Too many words and images translate into fewer people paying attention.
- Be Consistent. In all your printed materials, use consistent colors, layout, fonts and imagery so customers know it's from you before even reading a word.
- Go Beyond the Brochure. How about postcards where you can jot a note to a travel journalist? Or a bookmark with your logo on it as a giveaway to preferred guests?
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