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| How to Use the Vermont Brand |
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To make sure that your communications are drawing on the power of the Vermont brand, be sure to understand the key attributes that visitors come to Vermont for:
- Beauty
- Peace
- Outdoor Fun
- Great Amenities
Try to center your communications around these elements by using:
- Photography depicting natural beauty, peaceful scenes, or outdoor recreation.
- Messages emphasizing how good the visitor will feel as a result of a Vermont vacation.
- The overall quality of the lodging, dining and attraction in Vermont.
It is important to note that the Vermont brand is not a logo, set of official colors, or a "look and feel" on advertising or a website. The brand exists solely in the minds of consumers and it encompasses their overall perceptions and attitudes of Vermont. Your goal is to make sure that your marketing efforts are always consistent with those deeply held preconceptions.
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