National Survey on Leisure Travel: The TNS February survey of U.S households that traveled in the past twelve months indicates that overall, leisure travel expectations are stable as consumer confidence begins to rise. But a few segment differences did appear:
- Most (80%) past 12 month travelers expect to take a leisure trip within the next six months
- Job worries still abound; many (16%) plan to stay home for economic/job related reasons; travel expectations declined most notably among seniors (60+) from 89 % a year ago to 82% currently. As this is a key segment for Vermont’s fall visitation market, one we will continue to monitor closely.
- However, those with children (81%) and those under 40 (79%) seem more open to travel than a year ago. Only minor changes occurred since last month, suggesting this is a positive indicator of potential summer travel.
On the other hand, business travel remains constrained:
- Business travel expectations still place below the year-ago level (24% from 28%; 25% last month)
- Almost half (46%; up from 41% last February) do not travel for business (47% last month)
- Of the remaining non-business travelers, a few cite business cancellations (meetings, conferences, conventions), but they represent a much higher level than a year ago (rising to 6% from 1% percent last year; 5% last month)
- Higher income ($75,000) business travelers remain the most likely to travel, but the proportion drops notably from last February (32% from 40%; 33% last month).
(TNS Omnibus Survey, February 2010) |