Vermont’s Chief Marketing Officer (CMO), Christine Werneke, with the Department of Tourism and Marketing and the Vermont Ski Area Association recently completed a research project to study the perceptions of Vermont and how these perceptions affect decision making for choosing a vacation destination. The goal of this research is to better understand Vermont’s unique strengths and areas of opportunity to enable the state and Vermont businesses to fully leverage Vermont’s brand and increase market share.
Resource Systems Group, Inc. was contracted to conduct the research and perform analysis. Their findings are summarized in this final report. It includes details on the markets studied and how our markets perceive Vermont.
Download the final report (PDF) here.
Summer Presentations
Due the important nature of these findings, in-depth presentations are being planned for various regions throughout the state. These presentations will provide a detailed look at the findings, including:
Schedule
We are grateful to the regional chambers that have hosted presentations.
Click here to RSVP Online
(NOTE: We need a minimum of 20 attendees to hold a presentation.)
Monday, September 13
The Gateway Center, Newport
9:00 - 11:00 AM
Monday, September 13
Lyndon State College
1001 College Road
Lyndonville, VT
2:00 - 4:00 PM
The Academic And Student Activity Center Room 100. Link to directions:
http://lyndonstate.edu/ProspectiveStudents/VisitingLyndon/MapDirections.aspx
We will also hold a webinar for those who were not able to join one of the regional presentations. You must register for the webinar to receive the information for access.
Thursday, September 23
Webinar (Registration required)
10:00 AM
Click here to register for the webinar
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