VermontPartners.org - Marketing Vermont

Print Creative

2007 - 2008

2007-2008 Campaign
The Vermont Department of Tourism and Marketing's (VDTM) updated print creative seeks to show what might fill up one's day spending time in Vermont, based on seasonal activities and events. Advertisements are placed in publications that attract readers interested in outdoor recreation, cultural heritage, unique lodging, fine dining, and the Vermont experience. This media often goes beyond our key markets to reach a national audience. Additionally, VDTM took advantage of a coop opportunity with three Vermont properties. Ads ran in National Geographic Germany, Vermont Life, Discover New England, Airtran Airways' GO Magazine, and more.

VDTM National Geo Germany
VDTM Coop Discover New England
VDTM Air Tran GO
VDTM Vermont Life -Winter
VDTM Ski Vermont

Fall 2006 Campaign
The Vermont Department of Tourism and Marketing (VDTM) ran an aggressive print campaign including an affordable coop advertisement that was made available to Vermont's tourism industry that will run in Conde Nast, Vanity Fair, New Yorker and Architectural Digest this June in New York and Boston. A change in creative execution depicts people engaged in activity to help readers envision themselves participating in various activities Vermont has to offer.

Better Homes & Gardens (1388kb)

VDTM/RMP Coop: American Heritage (9.64mb)

Industry Coop: Conde Nast Traveler, Vanity Fair, New Yorker & Architectural Digest (3.70mb)

Family building snowman with ski area in background

Summer 2006 Campaign
The Vermont Department of Tourism and Marketing (VDTM) placed winter magazine advertisements in publications that reach our target markets and demographic. Ads will run in such publications as Travel + Leisure, Outside and Cooking Light. A change in creative execution depicts people engaged in activity to help readers envision themselves participating in various activities Vermont has to offer.

Cooking Light (228kb)

Travel + Leisure (276kb)

Outside (760kb)

Fall 2004 Campaign
The Vermont Department of Tourism and Marketing (VDTM) placed fall magazine ads in The Sophisticated Traveler and Vermont Life Magazine. Creative execution shows the beauty and serenity of fall in Vermont. VDTM also placed newspaper ads in The Boston Globe, Bergen Record (NJ) and the Star (NJ), which emphasizes why Vermont is the best place to view foliage.

Vermont Life Fall (2146kb)

Traveler (313kb)

Fall Newspaper (3764kb)

Spring/Summer 2005 Campaign
The Vermont Department of Tourism and Marketing (VDTM) ran an aggressive print campaign including an affordable coop advertisement that was made available to Vermont's tourism industry that will run in Conde Nast, Vanity Fair, New Yorker and Architectural Digest this June in New York and Boston. A change in creative execution depicts people engaged in activity to help readers envision themselves participating in various activities Vermont has to offer.

Better Homes & Gardens (1388kb)

VDTM/RMP Coop: American Heritage (9.64mb)

Industry Coop: Conde Nast Traveler, Vanity Fair, New Yorker & Architectural Digest (3.70mb)

Be Consistent. In all your printed materials, use consistent colors, layout, fonts and imagery so customers know it's from you before even reading a word.

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