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Spring/Summer 2005 Campaign
The Vermont Department of Tourism and Marketing (VDTM) ran an aggressive print campaign including an affordable coop advertisement that was made available to Vermont's tourism industry that will run in Conde Nast, Vanity Fair, New Yorker and Architectural Digest this June in New York and Boston. A change in creative execution depicts people engaged in activity to help readers envision themselves participating in various activities Vermont has to offer.
 Better Homes & Gardens (1388kb)
VDTM/RMP Coop: American Heritage (9.64mb)
Industry Coop: Conde Nast Traveler, Vanity Fair, New Yorker & Architectural Digest (3.70mb)
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Winter 2004 Campaign
The Vermont Department of Tourism and Marketing (VDTM) placed winter magazine advertisements in publications that reach our target markets and demographic. Ads will run in such publications as Travel + Leisure, Outside and Cooking Light. A change in creative execution depicts people engaged in activity to help readers envision themselves participating in various activities Vermont has to offer.
Cooking Light (228kb)
Travel + Leisure (276kb)
Outside (760kb)
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Fall 2004 Campaign
The Vermont Department of Tourism and Marketing (VDTM) placed fall magazine ads in The Sophisticated Traveler and Vermont Life Magazine. Creative execution shows the beauty and serenity of fall in Vermont. VDTM also placed newspaper ads in The Boston Globe, Bergen Record (NJ) and the Star (NJ), which emphasizes why Vermont is the best place to view foliage.
Vermont Life Fall (2146kb)
Traveler (313kb)
Fall Newspaper (3764kb)
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Summer 2004 Campaign
Summer print is particularly strong this season. The Vermont Department of Tourism and Marketing (VDTM) is running four-color ads in the June and July issues of Better Homes and Gardens, the June issues of Cooking Light and Outside Magazine. And thanks to cooperative marketing efforts with many Regional Marketing Programs, Vermont advertising will appear in several additional publications including, Travel + Leisure, Preservation Magazine, American Heritage, Bon Appetit, Country Home, Garden Design, Food Wine, House and Garden, This Old House and Traditional Home. In addition, newspaper ads will run in the Providence Journal, the Albany Times Union, the Saratogian and the Berkshire Eagle.
Pro J Cultural (1283kb)
Pro J Historic (1809kb)
Pro J Open Studio (1387kb)
SoVT MNI Ad (150kb)
Newspaper ads (1106kb)
Cheese Council Ad (177kb)
BHG Ad (1044kb)
BHG Ad (3565kb)
BHG Ad (452kb)
American Heritage Ad (636kb)
Outside (164kb)
Outside (178kb) |
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Overview
