2009 Winter Out of Home Marketing
VDTM continues to pursue outdoor advertising in metro areas where our ads placed in high visibility, high income locations to promote Vermont as an exceptional getaway destination.

The example above is a photo from our current 2009 winter campaign which illustrates a slightly new creative direction with the use of recognizable icons paired with amazing, iconic Vermont scenery. In this campaign, we placed large signs all throughout five high-end Boston area shopping malls to drive home the Vermont brand this season.

The imagery from these signs (scenic with icons) will also be featured on VermontVacation.com to tie in the current campaign with our consumer website.

More photo examples from this campaign are below:

Copley Mall 1

Copley Mall 3

Copley Mall 4

Copley Mall 5

Burlington (MA) Mall 1

Burlington (MA) Mall 2

Burlington (MA) Mall 3