| The Vermont Department of Tourism and Marketing (VDTM) primarily uses print advertising, with limited runs of TV and radio. Regardless of medium, the primary purpose of VDTM's advertising program is to reinforce the Vermont brand while driving inquiries to VermontVacation.com.
Print Creative
The print component is always an important part of VDTM's campaign. This year, print ads promoting Vermont and  VermontVacation.com ran in a variety of publications that were chosen based on the demographics of their readers.
Broadcast Creative
Internet Marketing
|
