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Orbitz & VDTM Summer Opportunity

For more detailed information on any of the below, please contact:
Deputy Commissioner Steve Cook via email or 802-828-3516

Summer in Vermont


The Summer 2010 Online Promotion

This summer, the Vermont Department of Tourism and Marketing is sponsoring a Summer Getaways promotion on Orbitz, which is designed to increase travel statewide.  It will be advertised to customers located in New York, New Jersey, Connecticut, Washington DC, Pennsylvania, Maryland, and Virginia - the top air and drive feeder markets for Vermont.

A Promotional Campaign

Participation secures your property global exposure via Orbitz, CheapTickets and multiple ebookers sites, reaching millions of total unique visitors per day internationally.

The Details

What is it? The Vermont Summer Promotion on Orbitz is a comprehensive promotional effort for Vermont lodging and resort partners to extend the exposure of their property on Orbitz through the marketing support of the Vermont Dept. of Tourism and Marketing and Orbitz Worldwide. It provides a platform for qualified , interested travelers in your target market to view relevant offers and transact.

Who is Eligible? All Vermont Resorts and Hotels that distribute online via Orbitz are eligible. There are only a few spots available, on a first come‐ first serve basis.

When is it Taking Place? The program will run from May 31-June 28th

Where Will it Run? This campaign will be targeted to travelers in key feeder markets for Vermont (Mid Atlantic and New England).

Why are we Offering This? This tactical program was designed to stimulate measurable sales this Summer to your property and Vermont through the Orbitz channel. By pooling our marketing resources with your promotions, we all win!

How Much Does it Cost? No cost to your property; you must have a promotion that shows a savings of at least 20% for 2+ night bookings

How Do I Participate? Contact April Cafiso, Orbitz Market Manager for New England at april.cafiso@orbitz.com who will get you started!

Click Here for Examples


Presented by:
Vermont Department of Tourism & Marketing
and Orbitz Worldwide


 



Commissioner's Newsletter

Commissioner's Schedule

2010 Marketing Outlook
Explore More of VDTM
Vermont Travel Planner
Advertising Efforts

 

 

Presented by:

Vermont Tourism

 

Orbitz

 

Download the VDTM/Orbitz Summer Promotion PowerPoint for your reference.




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