Design a Special Summer Package for Floridians

Celebrate National Tourism Week May 10-18

The Today Show Broadcasts Live from Vermont

Promote Your Packages on VermontVacation.com

List Your Event or Property on The Vermont Travel Planner

Contact VDTM >>

Marketing Opportunities >>

News Updates >>

Research >>

Add/Update Your Business Listing

Add A Vacation Package

Update Your Availability

Get your own copy: Subscribe here

Don't want to get this:
Unsubscribe here

Add our address to your contacts or "safe senders" list to be sure each issue gets to you.

Dear Vermont Tourism Colleague:
You are reading the latest edition of the Vermont Department of Tourism & Marketing's (VDTM) industry newsletter. We hope you will find it informative and interesting. Please take a moment to send it to others in your organization.

After reading the newsletter, please let me know if you have comments or suggest items for future issues.

Sincerely,
Bruce Hyde, Commissioner

The Vermont Department of Tourism & Marketing wants to market the Green Mountain State to Florida residents this summer through a special promotion. We are encouraging lodging properties to come up with special packages to lure Floridians to Vermont. What kind of package you offer is entirely up to you – be as creative as you want to be!

What is a package?

• A package must contain lodging.
• A package offers a travel experience to travelers; it goes beyond an overnight stay.
• It can be as simple as adding a voucher for admission to an attraction or a gift of Vermont maple syrup, cheese or wine - or can be a more extensive package and experience.
• VDTM requires packages listed at www.VermontVacation.com/packages to be commissionable.
• VDTM will market this promotion through a marketing and public relations campaign this spring and summer in Florida. Your package will also be listed in the packages section of www.VermontVacation.com.
  

The Travel Industry Association (TIA) has announced the selection of “Discover Great American Traditions” as the theme for the 25th annual National Tourism Week May 10-18.

The silver anniversary theme encourages travel to American locales and highlights the role that tourism plays in discovering the icons of a destination. Established in 1983, National Tourism Week is an annual event designed to increase awareness of the travel and tourism industry’s economic, cultural, and social contributions to the United States.

Stay tuned for National Tourism Week events and activities in Vermont. For more information, visit www.TIA.org.

The Today Show aired its February 21 broadcast live from Sugarbush Resort, drawing hundreds of fans to the ski area for a glimpse of Matt Lauer, Meredith Vieira, Ann Curry and Al Roker.  

Snowboarding and skiing were featured on the show, as were Vermont foods, antiques and local personalities. The show was part of “The Today Show Takes a Winter Break,” which marked the first time ever the entire Today anchor team has broadcast live from a remote location. For highlights of the show, visit www.sugarbush.com.