| New Vermont Brand Research - Final Report |
 Vermont’s Chief Marketing Officer (CMO), Christine Werneke, with the Department of Tourism and Marketing and the Vermont Ski Area Association recently completed a research project to study the perceptions of Vermont and how these perceptions affect decision making for choosing a vacation destination.
The final report has been released and includes details on the markets studied and how our markets perceive Vermont. Read more and see the report here.
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| Meet Thousands of Potential Visitors in a Fun Way! |
VDTM is now organizing volunteers to talk up Vermont and promote their own businesses at the information booth in the Vermont building at The Big E fair in Springfield, Mass. You will have the opportunity to meet thousands of potential visitors and you'll talk with them face-to-face about visiting Vermont in general as well as your particular interests! Click here to find out how to get involved in this opportunity.
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| 2010 Summer Travel Promotion with ORBITZ |
 This summer, the Vermont Department of Tourism and Marketing is sponsoring a Summer Getaways promotion on Orbitz. Click here to find out how your Lodging property can join the effort for FREE! |
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| New Ambassador/Signage Program Underway |
VDTM is launching a new Ambassador/Information Signage Program that will give businesses and organizations the opportunity to serve as an informal travel information provider. The program is being launched as a pilot project in the Okemo Valley and is planned to go statewide this summer.
Businesses and organizations that complete this training will have the opportunity to post a simple sign that will alert the traveling public that the family-friendly location will provide basic, unbiased information.
VDTM will provide a blue “INFO” sign to alert travelers that there are state maps, traveler’s guidebooks, local information and a bathroom facility are available at these locations. Stay tuned for updates. |
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| Explore the Work of VDTM |
In 2007, visitors made over 14 million trips to Vermont for leisure, business, or personal travel, spending more than $1.6 billion while they were here. VDTM is continuously working on creative ways to promote Vermont to potential travellers. Explore some of our most recent projects below: 
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All Aboard Amtrak with the Vermonter's $12 Fares |
 A special rate of $12 has been continued through 2010 for travel between any two Vermont stops on the Vermonter’s daily route, serving nine of our communities. Vermont businesses are invited to help promote and create special vacation packages for this low-cost, green way of travel throughout Vermont. Click here for more on the special fare. |
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| Important Notice |
| Read this important notice regarding Vermont's limits on lead in plumbing supplies effective, January 1, 2010. |
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| Vermont in the News |
Adventures in Addison County, history and horses in Middlebury, Derby Line B&B, Culture & Heritage Days, a weekened in Woodstock, Brattleboro's Strolling of the Heifers, escaping NYC to BTV, Vermonts new Ambassador Program, and much more! Click here for links to the articles
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| Vermont Tourism Industry Fact Sheet - 2007 |
In 2007...
- Visitors made an estimated 14.3 million person trips to Vermont for leisure, business or personal travel.
- Direct spending by visitors for goods and services totaled $1.615 billion.
- Visitor spending supports an estimated 37,490 jobs for Vermonters (approximately 12% of all jobs).
These numbers and much more available here on our Fact Sheet. |
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| Connect with Tourism Commissioner Bruce Hyde |
Subscribe to the Commissioner's Update newsletter |
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